Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts
Friday, December 25, 2009
IKEA viral campaign using Facebook
IKEA offered products to people who tagged pictures of products from their Facebook page.
Labels:
Advertising,
Interactive,
internet,
web 2.0
Thursday, April 09, 2009
Augmented Reality in Doritos Sweet Chili Lover package, Brazil

CUBOCC created augmented reality solution for the Doritos package, a special edition called Sweet Chili. Each package has a AR symbol which is activated in the web site of the brand.
Labels:
Advertising,
augmented reality,
Interactive,
internet
Friday, January 23, 2009
...took some jeans and made them play music, by Kin
Kin were approached by de-construct to help them realise an interactive in-store promotion for Tommy Hilfiger. To coincide with their new campaign ‘My Denim, My Music’, Tommy Hilfiger’s aim was to fuse fashion and music: both in their external advertising and through in-store promotions.
Tommy Hilfiger Interactive Audio Cassette from kin on Vimeo.
Kin developed a large-scale interactive audiocassette, to work as an in-store point of sale unit. 5 new styles of jeans were chosen, and a unique soundtrack was composed for each one by SkinnerBrosMusic. A specifically designed sticker on each pair of jeans instructs the customer to swipe the jeans against the giant cassette to ‘release the music’.

Kin used pre-programmed RFID tags that were placed behind the stickers. An RFID reader mounted inside the cassette reads the unique tag number.
Tommy Hilfiger Interactive Audio Cassette from kin on Vimeo.
Kin developed a large-scale interactive audiocassette, to work as an in-store point of sale unit. 5 new styles of jeans were chosen, and a unique soundtrack was composed for each one by SkinnerBrosMusic. A specifically designed sticker on each pair of jeans instructs the customer to swipe the jeans against the giant cassette to ‘release the music’.
Kin used pre-programmed RFID tags that were placed behind the stickers. An RFID reader mounted inside the cassette reads the unique tag number.
Labels:
Advertising,
Design,
Fashion,
Installation,
Responsive Spaces,
RFID,
Sound
Saturday, December 08, 2007
Thursday, October 25, 2007
Sunday, October 14, 2007
Tuesday, October 09, 2007
Wednesday, September 26, 2007
Interactive Cube for vodafone

"IDEO designed the reception and an outdoor 4 meter cube display for the Vodafone headquarters in Lisbon. Visitors could play media using either their own mobile phones or interactive furniture. Tom Hulbert designed and developed much of the interactive furniture, software, hardware and electronics."
Labels:
Advertising,
Architecture,
Design,
Interactive,
mobile
Sunday, September 23, 2007
Honda Advert - Energy
"things knew when they weren’t be used, wouldnt we save a whole load of energy"
Tuesday, September 11, 2007
Mobizines

"The Mobizines service is all about entertainment snacks for your phone. The latest news stories, film reviews, some juicy gossip or lifestyle tips - The Mobizines service is available to everyone as a way of taking their content mobile.
Lots of top print and online magazines as well as TV channels and record labels are now working with us to create mobile magazines and you can get them on almost any mobile, any time.
You don't pay for our service - just your phone network's standard data charges and you don't have to go online to read our mags - just download them to your mobile in a few seconds, and read them when it suits you. Plus, our service is not a WAP service, so it is quick and easy to download and fun to use."
http://www.mobizines.com
Monday, September 10, 2007
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