Hussein Chalayan exhibition - Design Museum, London

Leading the forefront of contemporary fashion design, the twice named 'British Designer of the Year,' Hussein Chalayan, is renowned for his innovative use of materials, meticulous pattern cutting and progressive attitudes to new technology.

Exhibition in Design Museum include ‘Afterwords’ which explores the notion of ‘wearable, portable architecture’ in which furniture literally transforms itself into garments; ‘Airborne’ - bringing the latest LED technology to fashion design with a spectacular dress consisting of Swarovski crystals and over 15,000 flickering LED lights; ‘Before Minus Now’ a dress made of materials used in aircraft construction which changes shape by remote control and ‘Readings’ a dress comprising of over 200 moving lasers presenting an extraordinary spectacle of light.



Link to another post in this blog about Hussein Chalayan work

...took some jeans and made them play music, by Kin

Kin were approached by de-construct to help them realise an interactive in-store promotion for Tommy Hilfiger. To coincide with their new campaign ‘My Denim, My Music’, Tommy Hilfiger’s aim was to fuse fashion and music: both in their external advertising and through in-store promotions.


Tommy Hilfiger Interactive Audio Cassette from kin on Vimeo.

Kin developed a large-scale interactive audiocassette, to work as an in-store point of sale unit. 5 new styles of jeans were chosen, and a unique soundtrack was composed for each one by SkinnerBrosMusic. A specifically designed sticker on each pair of jeans instructs the customer to swipe the jeans against the giant cassette to ‘release the music’.



Kin used pre-programmed RFID tags that were placed behind the stickers. An RFID reader mounted inside the cassette reads the unique tag number.

Intimate Memory - XS Labs

This project focuses on the research and development of reactive garments that will display their history of use. XS Labs employ a variety of input and output methodologies to sense and display traces of physical memory on clothing. These garments record acts of intimacy and indicate time elapsed since the intimacy events have occured.

An Intimate Memory shirt with a very sensitive microphone in the collar and a series of light points in a flower pattern incorporated into the front of the shirt. When a friend or partner whispers something into your ear, the microphone will record this event and the lights will light up, showing that an intimate event has occurred. The number of lights indicates the intensity of the intimacy event. Over time, the lights turn off, one by one, to show how long it has been since the intimate event took place.

Holographic video projection in Catwalk

"Diesel’s Creative Team (under the direction of Wilbert Das) based the show on an aquatic theme entitled “Liquid Space” and brought together Barcelona animation studio Dvein – who worked on the CGI visual effects and 3D animations – and Danish multi-media production agency, Vizoo, who provided the innovative technology for the show, which they had created themselves."
source www.creativereview.co.uk

Alexander McQueen

Fashioning the Future: Tomorrow's Wardrobe - Suzanne Lee

"Fashioning the Future is a visionary and creative exploration of where fashion and clothing are heading, the very first guide to the 'future wardrobe' and the emergent technologies making it possible. Ten major themes embrace all kinds of clothing, from 'The Spray-On Dress' to 'The Talking T-Shirt'."