...took some jeans and made them play music, by Kin

Kin were approached by de-construct to help them realise an interactive in-store promotion for Tommy Hilfiger. To coincide with their new campaign ‘My Denim, My Music’, Tommy Hilfiger’s aim was to fuse fashion and music: both in their external advertising and through in-store promotions.


Tommy Hilfiger Interactive Audio Cassette from kin on Vimeo.

Kin developed a large-scale interactive audiocassette, to work as an in-store point of sale unit. 5 new styles of jeans were chosen, and a unique soundtrack was composed for each one by SkinnerBrosMusic. A specifically designed sticker on each pair of jeans instructs the customer to swipe the jeans against the giant cassette to ‘release the music’.



Kin used pre-programmed RFID tags that were placed behind the stickers. An RFID reader mounted inside the cassette reads the unique tag number.

Head Tracking for Desktop VR Displays using the WiiRemote

source: adverlab

Greyworld

Greyworld goal is to create works that articulate public spaces, allowing some form of self-expression in areas of the city that people see every day but normally exclude and ignore.




The Source, an eight storey high kinetic sculpture, is the new symbol for the London Stock Exchange. Every morning, millions of viewers around the world will watch the installation come to life, signifying the opening of the London Markets.




Five bins and four benches have been injected with a magic serum of life so that they can break free from their staid and fixed positions to roam free in a public square in Cambridge.



Railings plays on the simple pleasure of picking up a stick and running it along a set of railings to make a lovely "clack-clack-clack" sound. We tuned the railings so that when you ran a stick along them they played "the Girl from Ipanema."

Electroland

Electroland is a team that creates comprehensive and multi-disciplinary urban projects and scenarios. Electroland is a place where the vast network of electronic impulses and symbolic exchanges became tangible.




This project consists of a luminous field of LED lights embedded into the entry walkway that respond to the presence of visitors; a massive display of lights on the building face that mirror the patterns of the entry; and video displays in the lobby and entry areas.




Electroland has designed a unique Target branded interactive experience adjacent to the newly reopened Rockefeller Center top floor observation decks. The Interactive Breezeway engages pedestrians in an ephemeral interactive encounter where their position and paths are traced by colorful avatars and effects.




This project features two glass pedestrian bridges designed as "Interactive Walkways," each with a field of LED lights embedded in resilient walking surfaces. Sensors detect the presence of people and the system triggers interactive light patterns on the walkway floor.




Computer controlled colored lights fill 81 windows extending over 180 meters at the Southern California Institute of Architecture (SCI-Arc.) Patterns are controlled by cellphone by any caller from any location, raising issues concerning private interaction and control of public spaces.